Portfolio

Three Ways House Hotel & The Pudding Club

We've been working with the owners of Three Ways House — aka The Pudding Club — since 2003.

Between us we've produced a website that is both deep in content, easy to use and a piece of cake (or pudding) to maintain. We could see early on how important this privately owned business was to its founders, and soon latched on to their vision for making the site central to their marketing and promotional activities. The interface and navigation are elegant and easy to use, the code efficient and lightweight, and the visitor experience seamless.

Recently, we've developed a scaled down Japanese version to address the hotel's expansion into the Far East tourism market, and regularly advise on web strategies and online marketing. But that's just by the by. The real reason we love working with them is they do a wicked Spotted Dick and custard, making a trip to the Cotswolds one of our highlights of the year!

Three Ways House, The Pudding Club

puddingclub.com

Untitled Management

Working with some of fashion's leading players is bound to be exciting and interesting — beautiful people, gorgeous imagery and cutting-edge design — it all bodes well for a cracking collaboration.

From the beginning, we steered Untitled toward an easy to use and maintain CMS that would allow them to update their artists’ portfolios with the minimum of fuss, and allow their clients to view content quickly and logically.

Our minimalist interface and smooth interaction design was embraced by the London based agency. We let the artists’ work do the talking while the website acted as a secure and robust support act. That's why you won't see us use Flash in that oh so fashionable but ultimately frustrating way. It just slows down the interaction and prevents people getting on with the real reason for visiting the site: to view the artists’ portfolios.

Previously, the artists weren't ranked at all by the major search engines (that's Flash for ya). Now their artists feature at the top of the rankings. Also clients now no longer have to wait for the courier to show up with a portfolio before making a booking: they just go to the website, whenever and wherever.

Untitled Management

untitled.uk.com

McOnie Agency

The girls at the McOnie Agency had a problem. Keeping track of a shed load of press releases, from an increasing number of clients, when there were several employees involved in the process, exposed their system to potential duplication and tracking errors. They needed a secure, centralised space where press releases could be stored, accessed and edited quickly and easily.

We produced a bespoke, content-managed site that makes browsing, editing or downloading a press release as simple as making a cup of tea (something they're already very good at, so we made it our usability benchmark). Just for good measure, we made it look good too.

And, after five years, the site still manages all the boring stuff without complaining, is still able to accommodate change quickly, and still looks as fresh as a daisy.

The McOnie Agency

mconieagency.com (NEW SITE LAUNCHING 02/2008)

Kevin Smith Wedding Photography

We've been working with Kevin for a few years, but thought we were going to lose him, last year, to a company knocking out templates for photographers at $1000 a pop. "Sorry Kevin" we said, "we can't compete with that". A couple of weeks later, Kevin is back on the blower, saying: "My business deserves better than be represented by one of these mediocre templates. Do your thing chaps!"

As an award winning and highly respected photographer Kevin was always going to need a site that set him apart. We were able to design a modern and elegant site that communicated the professionalism and creativity of his work to his clearly defined market. But that's just the beginning. We also built a custom CMS and neat little Photoshop plug-in, allowing his clients to see and choose their photographs from their home, almost as soon as he's downloaded the shoot from his camera.

Kevin Smith Wedding Photography

kevinsmithphotography.co.uk

Specialist Rifle Services

One of the best aspects of running an agency is getting out of the studio and meeting people in their own environment, doing what they do best. And so it was when we met Steve Bowers of Specialist Rifle Services, a formidable craftsman, engineer and countryside enthusiast. What Steve doesn't know about F-Class rifles isn't worth knowing, but what Steve doesn't know about "computer stuff" is. That's when we were called...

We walked Steve through the process slowly and logically, building his site from the ground up after spending long days in the country just getting to know him, his business and the people he works for. And what's he ended up with? A website that blows the competition out of the water and shows the world what a great British company this is.

Bearing in mind how skilful and conscientious Steve is, it was a real compliment when he said: "Fat Free are the Specialist Rifle Services of the web" - cheers Steve!

Specialist Rifle Services

specialistrifleservices.co.uk

Portfolio Contents

Client Archive

  1. Adrian Baxter Climbing
  2. Andrew Bayliss Motion Graphics
  3. Bristol LEA
  4. Brosh
  5. Charles Lucas Associates
  6. Chop Chop London
  7. Conigre Hotel
  8. The Emergency Services Show
  9. English Heritage
  10. Extraordinaires
  11. Firebrand Design Consultants
  12. Forrester Access
  13. Forrester Landscaping
  14. Foto Frenzy
  15. Gloucestershire Fire & Rescue Service
  16. Grow
  17. Grit
  18. Haldane Mason
  19. Heidi Electrical
  20. Improper
  21. Inspire
  22. Junk Copywriting
  23. Kevin Smith Photography
  24. LEC Refrigeration
  25. Littermaster
  26. McNaughton Dynamics
  27. McOnie Agency
  28. Motiva
  29. Perseus
  30. Private Guide
  31. Property Investor News
  32. Pudding Club
  33. R Hall Joinery
  34. Roscom
  35. Schwarzchild Ochs Ltd
  36. Semmco
  37. Soho Screening Rooms
  38. Specialist Rifle Services
  39. Swag & Tails
  40. Ten Pin Alley
  41. The Press Cutting Agency
  42. Tim Wood Furniture
  43. Untitled Management
  44. Urban Access Ltd
  45. Westway Despatch
  46. Wild Duck Inn
  47. Woodstock Furniture

More Rumours

Through the design, build and maintenance of our website over the past two years, Fat Free have been instrumental in the growth of our market presence. The site is a key component of our business and needs to be constantly updated with the latest industry news for all our Clients. We needed a user-friendly, secure, database driven website with the facility for occasional online registration forms and e-commerce. Fat Free have the technical expertise and design flair to make it work perfectly - for us, for busy editors and for prospective clients and customers.

The McOnie Agency

I was a web site virgin & was overawed and confused by the whole internet thing. I needn't have worried, Fat Free patiently talked me through the whole process and I found them accessible, on the level, on brief and on time.

Kevin Smith Photography

At Junk, we get really p****d off when people employ us for a professional service and then start insisting that they know our job better than we do. The customer is not always right! Which is why, when we wanted a website, we just let the boys from Fat Free do their thing. We had a clear idea about what we wanted the site to do; how it did it, we left completely up to them. Best decision we ever made!

Steve, Junk Copywriting

We are very pleased with the work Fat Free carry out for the Pudding Club. The design of the website captures the spirit of the hotel and Pudding Club really well. Working with Fat Free is a very positive experience, they grasp what we are trying to achieve very quickly, and are still happy to provide expert advice and guide us in the right direction. We chose them over other agencies who pitched for the business because we believed they would deliver what we wanted and not what they wanted at a good price; we were right in our choice.

Three Ways House Hotel

Your continued support, enthusiasm and adaptability mean we have a site that continues to get great reviews and bring in the business.

Matthew Ralphs, Motiva

Fat Free provided invaluable design ideas, technical expertise, training and support at all stages whilst still leaving us feeling we were in control of the project and future direction of the site. We certainly found them to be professional and friendly and wouldn't hesitate in using them again in the future.

GFRS

Contact Us

Fat Free
4 Clifford Gardens
London NW10 5JD UK
+44 0 20 8960 4966